"Bigger, Stronger, Faster" Poster

   In the poster for the movie "Bigger, Stronger, Faster" that is displayed on page 433 in our textbook, there are many uses of rhetoric within itself.  In the picture, it displays what looks like to be very successful athletes, that supposedly have taken performance enhancing drugs, from a wide variety of sports, which include wrestling, baseball, and boxing as a few of them.  It incorporates the use of logos here, using logic by appealing to all interests, since different people prefer certain sports over others.  The title "Bigger, Stronger, Faster" is very motivating and exciting, making the audience interested in what the movie is about.  It appeals to pathos here by relating to the emotions of the audience, making the audience excited for the movie.  It appeals to ethos here by creating a powerful name for itself, establishing its authority by using figurative language.
   On both posters, the faces of the athletes are covered, mocking the credibility of showing sensitivity to athletes that don't want to be exposed.  This appeals to logic, due to the fact that people that have used performance enhancing drugs while playing a sport want to hide their identity for taking steroids, or they try to cover it up.  Another appeal to logic that is used on both posters is a question that asks: "Is it cheating if everyone's doing it?".  This motive is considered by all audiences; it is human nature to see someone else doing something controversial and to come to the conclusion that if they are doing it, then it is alright to also engage in the same behavior.  In our society today, we are quick to bash out athletes for using performance enhancing drugs, due to the fact that they have an unfair advantage in a very competitive atmosphere.  By showing these successful athletes that don't seem to be paying for their consequences, it draws in the audience by making them upset that the athletes are "getting away with it."  This is an effective appeal to pathos.