Susie Orbach's article "Fat is an Advertising Issue" describes the issues that the advertising world is causing by making young girls and women believe that they must look "perfect" to be accepted in society. The author describes how she felt as Dove asked for her help for the development of their new campaign that would improve beauty advertising. The goals for the new campaign would be for women to feel accepted no matter what the size or shape of their body is. Throughout the article, Orbach mentions numerous statistics, most consisting of how most advertisements cause eating disorders and health problems. She also mentions that women portray bad images for their daughters by wanting to appeal to these advertisements.
Overall, I agree with the message that Orbach is conveying with this article. People should spend less time worrying about the way they look and focus more on important things in life. This issue is more relevant to women, but it can somewhat relate to everyone. This whole issue deals with the effect of what our peer's think about us. If we focus too much on our appearance to our peers, then that prevents us from achieving goals and enjoying life to the fullest. Instances of logos and ethos are used here by Orbach by appealing to the emotions of a broad, general audience and understanding how to relate to each individual on a person level. This is the key to successful advertising.
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