My essay Ad (Panasonic)

The ad that I am using for my essay due next week is an ad by Panasonic, which is trying to sell their their new TV "viera 3D".  The ad is trying to sell the idea that their TV is realistic and lifelike by having a dinosaur pop out of a TV and a homeowner demanding it go back into the TV.  At the bottom of the photograph it has a slogan that says "Panasonic: Ideas for life".  All of this is trying to persuade consumers that their 3D TV is the best on the market.  The character used in the ad is an average woman in an ordinary home.  Therefore the ad is attempting to appeal to everyone, trying to make everyone believe that owning one is just within their grasp.  The theme used here, with exaggeration, is that the "viera 3D" is so realistic that images will literally come out into your living room.  The medium used for this advertisement was print, and it clearly makes its point with the picture and the logo.  The commentary used by the slogan, however, only has one perspective and brings up the argument of rather Panasonic really is the best option for 3D TV's.  If you look at the words and image used in this ad, the words clearly describe the image and the point that the ad is trying to get across to consumers.  The voice used to convey its message in the ad is informal, informing everyone that their TV is more realistic than its competitors.  Considering rhetorical appeals, the image is definitely designed to produce an emotional effect on the audience by making them desire the TV.  The ad uses the strategies of illustration and example to show the audience what the true picture of the TV is like.  Also, the cultural resonance used in the ad is in the images on the TV.  It depicts an action filled movie with dinosaurs and shows how magnificent the images appear, appealing to movie lovers everywhere.